Natural Earth is a public domain map dataset available at 1:10m, 1:50m, and 1:110 million scales. Featuring tightly integrated vector and raster data, with Natural Earth you can make a variety of visually pleasing, well-crafted maps with cartography or GIS software.
Natural Earth solves a problem: finding suitable data for making small-scale maps. In a time when the web is awash in geospatial data, cartographers are forced to waste time sifting through confusing tangles of poorly attributed data to make clean, legible maps. Because your time is valuable, Natural Earth data comes ready-to-use.
The carefully generalized linework maintains consistent, recognizable geographic shapes at 1:10m, 1:50m, and 1:110m scales. Natural Earth was built from the ground up so you will find that all data layers align precisely with one another. For example, where rivers and country borders are one and the same, the lines are coincident.
Natural Earth, however, is more than just a collection of pretty lines. The data attributes are equally important for mapmaking. Most data contain embedded feature names, which are ranked by relative importance. Other attributes facilitate faster map production, such as width attributes assigned to river segments for creating tapers.